For Neda Tahniat, heritage is everything. Born in Iran, raised in Denmark and having lived her creative dreams in Paris, her cultural journey is what shapes her, both as a person and as a designer.
Neda aims to create pieces that stand the test of time. Her work is crafted from the intersection of her Persian heritage and Nordic design aesthetics, influenced by a Parisian sophistication. Her approach draws on the rich culture of Ancient Persia, and combines it with a raw Nordic focus on solid design and uncompromising quality.
The result is an authentic series of jewellery, fuelled equally by passion and craftsmanship. A personal journey, shared with the world.
“I want to tell my story through my brand. Everything I create is very personal which is why my brand carries my name. I don’t want to compromise on what I believe in creating, nor my core values. That is what I want to express through my designs.”
– Neda Tahniat