For Neda Tahniat, heritage is everything. Born in Iran, raised in Denmark and living her creative dreams in Paris, her cultural journey is what shapes her, both as a person and as a designer.
Neda aims to create pieces that stand the test of time. Her work is crafted from the intersection of her Persian heritage and Nordic design aesthetics, influenced by a Parisian sophistication. Her approach draws on the rich culture of Ancient Persia, and combines it with a raw Nordic focus on solid design and uncompromising quality.
The result is an authentic series of jewellery, fuelled equally by passion and craftsmanship. A personal journey, shared with the world.
“I want to tell my story through my brand. Everything I create is very personal which is why my brand carries my name. I don’t want to compromise on what I believe in creating, nor my core values. That is what I want to express through my designs.”
– Neda Tahniat
Testimonial
Before being a fashion photographer, a fine artist and art director of “Desire” show at Crazy Horse, I was a fashion designer at the studio of Mr. Thierry Mugler, in charge of the jewelry for haute couture shows among other things. With these experiences I can say, that Neda is in my opinion one of the most talented jewelry designers I know, both in craftsmanship and creativity. She has what for me are the most important qualities for an artist: her own style, universe and signature.
Ali Mahdavi , Photographer, Art Director and Fine Artist
Every piece of jewelry carries a story and Perfectly reflects Neda’s own long, fascinating story. Straight to the point refined luxury.
Neda’s roots are full of history, which is strongly visible in her work. She uses this diversity to create beautiful jewelry. Each piece reflects herself and is unique by its own.
Martin Haupt, Senior Designer at Saint Laurent
My choice to work with Neda on developing the imagery for her brand stemmed from her attention to detail and craftsmanship. Interwoven is an intricate and rich story behind each piece.
Justin Wu, Director & Photographer
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