ATUSA

Some legacies are written in stone. Others are carved into history itself.

The Atusa Collection pays tribute to Princess Atusa, daughter of Cyrus the Great — a figure of formidable intellect who is believed to have shaped the very first script of an empire, the ancient nail-script of a civilisation. It is that same script that lives within the Neda Tahniat logo today — a quiet acknowledgment that the foundation of everything was laid by one extraordinary mind.

True strength is not always loud. Sometimes it is written in the most deliberate of strokes.

In honour of the mind whose words made an empire immortal carved into stone.